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02.12.2024 Moz

Ep 21 | Personal Branding 101 | MozPod | Rejoice Ojiaku | 4K

Creating a personal brand can feel daunting, especially when imposter syndrome keeps telling you you're not enough. But if you put in the work, a recognizable brand unlocks opportunities for career growth. In this episode, you’ll get actionable advice on finding your unique voice, maintaining consistency, and turning your story into a powerful asset.

Rejoice Ojiaku, an award-winning SEO expert and public speaker. She has worked with companies like Incubeta, Starcom, and Nelson Bostock UNLIMITED. This episode is excellent for anyone trying to build a personal brand from the ground up.

Thank you to our guest, Rejoice Ojiaku
LinkedIn: https://www.linkedin.com/in/rejoiceojiaku

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

Timestamps:
0:00 Intro
0:21 Meet Rejoice Ojiako
0:56 Personal Branding 101
1:14 When to Take Personal Branding Seriously
2:05 Should Everyone Have a Personal Brand?
2:55 Personal Brand Success Story
4:41 How to Start Your Personal Brand
5:59 Common Personal Branding Pitfalls
7:58 Choosing Social Media Platforms
9:59 Dealing with Imposter Syndrome
12:10 Hot Take: SEO Industry Frustrations
14:52 Finding Your Voice Online
16:25 Never Running Out of Content Ideas
20:23 Effective Online Networking
24:43 Finding Speaking Opportunities
27:17 Coming Up with Speaking Topics
28:51 First-Time Conference Tips
29:42 Measuring Personal Brand Success
31:24 Is it Too Late to Start?
32:46 Daily Pocket of Joy: Gaming Break
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