Ep 20: SaaS Strategies for Outranking Industry Giants | John Burton | 4k

How do you compete with industry giants on a limited budget? John Burton shares how Staffology went from barely ranking for their own brand terms to outranking Sage Pay and becoming IRIS's go-to growth product in just 2 years.

Key takeaways:
- - How they achieved 407.7% ROI and ranked 4th for "payroll software" in 18 months
- - Smart content repurposing: turning 2 monthly pieces into 6 using existing resources
- - Leveraging founder stories for digital PR (featuring Duane Jackson's unique background)
- - Building topic clusters around fundamental industry questions
- - How they recovered and improved rankings after an unexpected website relaunch
- - Dominating branded search in the SaaS space
- - Whether you're competing against industry leaders or maximizing SEO on a budget, this episode shows you how to punch above your weight class with practical, proven strategies.

Timestamps:
0:00 - Introduction
1:03 - Leveraging Founder's Reputation for SEO
3:56 - Pre-Campaign SEO Status
4:40 - Campaign Results and Achievements
5:43 - Key SEO Strategies (Topic Clusters)
12:21 - Brand Recognition Growth
13:02 - Technical SEO Challenges
15:31 - Content Strategy and Repurposing
18:56 - ROI and Metrics Discussion
19:45 - Handling Website Relaunch Challenges
23:13 - Key Learnings for SaaS Companies
#MozPod #SEOStrategy #SaaSSEO #ContentMarketing #DigitalPR #ROI

Thank you to our guest, John Burton.
https://www.linkedin.com/in/jburtonuk/

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer
Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

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