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21.06.2024 Moz

UTM Tagging for Google Business Profile | Whiteboard Friday | Claire Carlile | 4K

Now that Google My Business is Google Business Profile and GA4 has replaced Universal Analytics, you must update your UTMs to ensure you're correctly measuring the traffic your GBP listings drive to your site.

Learn how to do it for your website in this episode of Whiteboard Friday, then download the UTM generator Claire created for you here:

Thank you to our guest host, Claire Carlile:
Twitter/X ► @ClaireCarlile
LinkedIn ► in/ClaireCarlile

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