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17.05.2023 Moz
Ranking Is a Promise: Can You Deliver? [MozCon 2018] — Dr. Pete Meyers
In our rush to rank, we put ourselves first, neglecting what searchers (and our future customers) want. Google wants to reward sites that deliver on searcher intent, and SERP features are a window into that intent.
Find out how to map keywords to intent, understand how intent informs the buyer funnel, and deliver on the promise of ranking to drive results that attract clicks and customers.
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