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27.01.2023 Moz

How Agencies Can Wisely Create Data-driven Content [MozCon 2017] — Heather Physioc

Creative agencies are complicated and messy, often embracing chaos instead of process, and focusing exclusively on one-time campaign creative instead of continuous web content creation. Campaign creative can be costly, and not sustainable for most large brands.

How can creative shops produce data-driven streams of high-quality content for the web that stays true to its creative roots - but faster, cheaper and continuously? I'll show you how.

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