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17.05.2023 Moz

Lies, Damned Lies and Analytics [MozCon 2018] — Russ Jones

Data is powerful, but it must be used wisely. Far too often, bad metrics and hidden assumptions cause marketers to waste time at best and make bad decisions at worst.

In this session, you’ll learn how to cut through the clutter to get a clearer picture of what’s actually going on with your campaigns so you can take more pointed actions toward better results.

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