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18.05.2023 Moz

The World of Voice Search, Knowledge Graph, and Brand [MozCon 2018] — Hannah Thorpe

Searchers are spending more time on the SERPs (or outside of it completely with options like voice search) and less on our websites than ever before, but does that mean we should stop investing in SEO? My talk will cover what metrics we should care about in today’s search landscape and how our strategies need to change to keep pace.

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