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18.10.2022 Google Search Central

Hunting a heinous hreflang headache

Google is broken! Why isn’t my website working? Join Martin and guest Bastian Grimm, Co-founder and CEO of Peak Ace AG, on this relatable tale that focuses on the trials and tribulations of finding the cause of why an ecommerce website couldn’t process orders. Bastian breaks down his approach on a vague client ask, testing hypotheses with various tools, and more on international SEO.

0:00 - Introduction
0:50 - Finding the question
2:36 - Business impact vs vanity metrics
3:51 - The mystery of rogue orders
6:26 - Mystery country matches
8:30 - Into the rabbit hole
10:14 - The needle in the haystack
12:34 - Homing in on hreflang
14:40 - Digging deeper
20:53 - Looking through the source code from head to toe
25:10 - Clearing up the headache
28:46 - Getting framed by the noscript tag

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