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27.10.2022 Neil Patel
5 Quick Ways to Improve Your SEO Rankings
SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we're keeping clients for five plus year, that's a long time. Eventually, we'll probably start keeping enterprise clients for over seven years, but keep in mind, we're a newer agency.
So even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let's break down five tactics to get you quicker results.
RESOURCES & LINKS:
Google Search Console: https://search.google.com/search-console/about
Way number one, find almost ranking phrases. The more keyword that you rank on page one for, the better off you are, because no one really goes to page two. Majority of the traffic's on page one, and ideally at the top of page one. Did you know that you can find all the terms that you're raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log to Google Search Console, click on search results, then click on average position, and then scroll down and click on pages.
But when you add those terms within those areas that I just mentioned, your title tags, your content, your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they're going directly to the new URL.
Way number two, add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here's a cool thing, you can do this same exact thing to your website. You don't have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website.
You of course won't generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you're getting results from using tools let's say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools.
Way number three, add internal links. You publish new content all the time, right? Well if you don't, you should start doing so, but if your new content doesn't have backlinks, it won't rank well. Now links take a while to get, but that doesn't mean you still can't get results. One quick hack is to go into your older articles and modify it. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, faster. As a general rule of thumb, only modify old articles that are related to the new one. You don't want to add internal links unless it makes sense.
Way number four, optimize your meta tags for higher ranking. You don't have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs.
Way number five, content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is though the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won't fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece in half the time.
So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you'll have article in seconds.
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