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17.05.2023 Moz

The SEO Cyborg [MozCon 2018] — Alexis Sanders

SEO requires a delicate balance of working for the humans you're hoping to reach, and the machines that'll help you reach them. To make a difference in today's SERPs, you need to understand the engines, site configurations, and even some machine learning, in addition to the emotional, raw, authentic connections with people and their experiences.

In this talk, Alexis will help marketers of all stripes walk that line.

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