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08.06.2022 Ahrefs

Hybrid Outreach: Scaling “Value” in Email Outreach - 4.2. Link Building Course

In this video, you’ll learn how to use the hybrid outreach approach to scale email outreach in your link building campaigns.

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Additional Link Building Resources

[Playlist] Advanced Link Building Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2t31nRDgkPZ7p1PDfHmaW8P

[Previous Lesson] 3 Link Outreach Approaches: Which One’s Best? - 4.1. Link Building Course ► https://www.youtube.com/watch?v=D1kVGMzOWcQ

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In the previous lesson, we learned that outreach emails, regardless of the approach, have a similar anatomy. They include a good reason for contact and a value proposition.

The best thing about the hybrid approach is that your “linkable point” acts as a good reason for contact.

As for the value proposition, the hybrid method allows you to scale value because of segmentation. You can essentially come up with one value proposition for each segment making it easier and more effective to scale link outreach.

A good way to start with value propositions is to think about how your reason for contact impacts prospects and their audiences.

Watch the video to learn more about how to brainstorm your value propositions for an email outreach campaign.

#hybridoutreach #outreach #linkbuilding #linkbuildingcourse

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