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29.11.2022 Google Search Central

Curing crawling chaos

In this episode of SEO Fairytales, Martin Splitt and Crystal Carter, Head of SEO Communications at Wix, chat in-depth about technical SEO, specifically about an indexing challenge where no crawling tools could crawl the entirety of the site. Learn how Crystal solved her clients' crawling issue with a complete overview of the steps she took, the various tools used, and how she plans to use proactive monitoring to prevent this crawling chaos in the future. Find out how she could identify where redirects were coming from, what issues that can arise from incomplete crawling, and more in this episode!

0:00 - Intro
1:07 - Indexing issues incoming
1:46 - Setting up for a crawl
2:46 - Redirect chain
3:46 - It ain't broken if it ain’t there
4:43 - Tools
6:05 - The approach
7:46 - Finding patterns
9:14 - Why to avoid accidental redirects
10:07 - Spotting redirect chains
11:24 - Service errors
13:06 - Finding the source
14:39 - Monitoring
17:20 - Wrap up

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