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24.03.2022 Google Search Central

When SEO goes wrong

You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject.

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Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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