Alle 121Watt Ahrefs Bloofusion Germany Crawling Monday Farbentour Google Search Central Moz Neil Patel rustybrick RustyBrick Barry Schwartz Search Engine Roundtable searchmetrics SISTRIX SISTRIX DE Website Boosting
08.08.2022 RustyBrick Barry Schwartz Search Engine Roundtable
Sarah Burke On Data Analytics and Differences Between GA 4 & UA3 - Vlog Episode #184: Part One
Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that, she worked for two years at LocalEdge.
We discussed some of the early SEO strategies used when she was doing SEO at her previous job. Her SEO job was pretty old, touchpoints, do specific tasks, and move on to the next site. She really didn’t see the whole picture of what was going on with the account and she wanted to see a larger picture. So when she came to Cypress North she was able to see more of the full view of the projects. Then Sarah moved into more of a data analytics role in the company.
We then reminisced about the old days of analytics, from printing out raw log files, then how Urchin (now Google Analytics) would process log files and now analytics does not look at log files but you add a snippet of code to track. Now we have Google Analytics 4 and its new way of tracking, which isn't good. But historically we have gone through big changes with analytics, so some of us are getting used to it.
We then spoke a bit more about the Google Analytics 4 change and how there is no way to migrate data over. We spoke also spoke about some alternatives to GA4. We spoke about the differences between Google Analytics 4 and Universal Analytics 3.
You can learn more about Sarah Burke on Twitter @DataBySarah or on LinkedIn.
Part two coming soon....
Die letzten 10 YouTube Videos von RustyBrick Barry Schwartz Search Engine Roundtable
- 30.09.2022 - Google Core & Product Reviews Update Done, Local Search Ranking Bug Fixed, Search On Event Recap
- 26.09.2022 - Marguarite Humphrey's Career & Challenges Of Working With Large Franchises In Search Marketing
- 23.09.2022 - Many Google Algorithm Updates, Product Reviews, Confusing HTTPS Report & Google Ads Serving Bug
- 19.09.2022 - Christine Zirnheld, aka Shep On Google Ads Performance Max Campaigns -189
- 16.09.2022 - Google September Core Update, Helpful Content Update Done & Possible Local Search Ranking Update
- 12.09.2022 - Christine Zirnheld, aka Shep On Being A PPC Hypocrite - Vlog 188
- 09.09.2022 - Google Helpful Content Update Impact, Search Console Review Type Changes, Google Ads Updates & More
- 06.09.2022 - SEO Meetup In Jerusalem - Sponsored by Wix
- 02.09.2022 - Weak Google Helpful Content Update, Links In Search Algorithms, Google Ads Glitch & More
- 29.08.2022 - Jill Fecher On Podcasting & Agency Business Development - 187
Alle Videos auflisten