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04.08.2023 RustyBrick Barry Schwartz Search Engine Roundtable

Google SGE Gains Links & Videos, Search Console SGE, Business Profiles AI, Deceptive Bing Ads & More

This week we covered a possible Google algorithm updater yesterday and today. We also covered how the new Google Search Generative Experience now can show both links to sources and videos in the answer snapshots. Google SGE also has these new “from Google” cards in the answers. Google Search Generative Experience does not always show those boxes cards, specifically for original responses. Google Search Console does not seem to track data in the AI-answer response in SGE. We are now seeing ads in the wild in the SGE results. Google said don’t write content based off of trending keyword tools. I posted the month Google webmaster report, it is jam-packed with important topics. Google revised its site name questions and resources thread. Google Ads new trademark policy flow is too time consuming for some advertisers. Google is testing a new local search ad format. Google Business Profiles is testing using AI to help write business descriptions. Google Business Profiles tests a view as customer link. Google Business Profiles has a new policies overview page. Microsoft is testing really deceptive looking Bing Search ad labels. Bing Chat seems to finally work in Chrome and Firefox. Bing Chat’s new infrastructure upgrade is taking longer than expected.And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction
1:01 - Google Search Ranking Algorithm Update - August 3-4 (Unconfirmed) :
1:42 - Google Search Generative Experience Tests Links In AI-Generated Answers :
2:21 - Google Search Generative Experience AI-Generated Answers Gain Videos :
2:43 - Google Search Generative Experience From Google Cards :
3:12 - Google Search Generative Experience Does Not Show Snapshot Answers For Original Responses :
3:35 - Google Search Console Performance Reporting Not Tracking Search Generative Experience Yet :
4:21 - New Top Google Ad Format In Search Generative Experience :
4:38 - Google: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content :
5:29 - August 2023 Google Webmaster Report :
5:39 - Google's Revised Site Name Questions & Resources Thread :
5:52 - Google Ads New Trademarks Policy Now Requires An Appeal Form :
6:18 - Google Tests New Local Search Ad Format :
6:33 - Google Business Profile Tests Generative AI To Help Owners Write Business Descriptions :
6:59 - Google Business Profile Adds View As Customer Link :
7:10 - New Google Business Profile Policies Overview Page :
7:21 - Can You Spot The Ad Label On These Microsoft Bing Search Ads? :
7:50 - Finally: Bing Chat Works On Chrome, Firefox and Other Browsers :
8:11 - Bing Chat New Infrastructure Upgrade Taking Longer Than Expected - 30% Out :
8:36 - Conclusion

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