I'd Rather Be Thanked Than Ranked [MozCon 2017] — Wil Reynolds

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS.

How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business.

In this presentation, I'll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

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