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27.01.2023 Moz

Survive the Content Crisis and Drive Results [MozCon 2017] — Tara-Nicholle Nelson

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer.

But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer's everyday journey.

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