Alle 121Watt Ahrefs Bloofusion Germany Crawling Monday Farbentour Google Search Central Moz Neil Patel RustyBrick Barry Schwartz Search Engine Roundtable searchmetrics SISTRIX DE SpaceХ Website Boosting
26.09.2022 RustyBrick Barry Schwartz Search Engine Roundtable
Marguarite Humphrey's Career & Challenges Of Working With Large Franchises In Search Marketing
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.
Maggie started her job at DAC literally a week before DAC closed the office due to COVID. She went fully remote for a full year and then returned to the office and it felt interesting but she is fully back in the office.
At DAC she started as an Account Executive and then became an Associate and has taken on a lot of responsibility for one of their biggest clients. DAC is based out of Toronto but has offices all over, even internationally.
Maggie does both SEO and PPC, so a nice mix of search marketing for this one brand. They manage thousands of locations for that brand, and these smaller franchises have to work harder to develop their own brands and she loves this type of work. Each franchise is owned by a different business and they are somewhat complete. A lot of it is targeting local-specific keywords for the different franchises. We spoke about some of the complications around this type of work.
0:00 - Marguarite (Maggie) Humphrey
4:30 - Franchise Search Marketing & PPC For Franchises
You can follow Maggie Humphrey on LinkedIn and connect there.
Die letzten 10 YouTube Videos von RustyBrick Barry Schwartz Search Engine Roundtable
- 27.11.2023 - Dave DiGregorio On ChatGPT For Local SEO & Being Super Process Focused
- 24.11.2023 - Google Core & Reviews Update Not Done, Google Simple Search, Date Issues, Follower Counts & More
- 20.11.2023 - Dave DiGregorio On Local Pack Reductions, Diversifying Traffic, Services & The Community
- 17.11.2023 - Buckle-Up, Google Reviews Update, Hidden Gems, Personalized Google, Follow & Notes, SGE, Bing Chat +
- 13.11.2023 - Dave DiGregorio’s Path From Sports Memorabilia To Local SEO Management
- 10.11.2023 - Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, & Bing Reliability Scores
- 03.11.2023 - Google Core Update, Bug With Discover, Last Reviews Update, Mobile-First Indexing & Internet Ruined
- 30.10.2023 - Chris Long on Improving Technical SEO Skills & Playing Offense SEO
- 27.10.2023 - Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps &
- 23.10.2023 - Chris Long on E-Commerce SEO
Alle Videos auflisten