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19.12.2022 searchmetrics

Searchmetrics Summit: SEO Masterminds | International Competitor Analysis | Remi Stachowski | Dept

SEO is not about building the best website in the world; it’s about outperforming the competition. In the business world, benchmarking is essential in order to be successful. It’s all about understanding the market and our users’ needs. But what if we’re entering a new market? A new target group. A foreign language. Unknown competitors. A market we can’t identify with.
– How can we define the potential of a new market?
– What data is hidden directly in the SERPs?
– Which tools can I use to reduce the complexity of the analysis?

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