Microsoft AI Event Bing Chat Personalized Answers & Ads AI

Here are my quick thoughts from the Microsoft AI event today in NYC - specific to search and search ad news from the event.

- Bing Chat Personalized Answers
- Microsoft Advertising to launch "Compare and decide ads", ads in Bing Chat have higher engagement with higher click through rates and dwell time and Copilot will help advertisers make ads in Microsoft Advertising in the future.

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