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10.11.2023 RustyBrick Barry Schwartz Search Engine Roundtable

Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, & Bing Reliability Scores

Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan shared how he documents SEO feedback for internal review with the Google Search team. Google Search adds more shopping deal features, some is pretty intense. Google also has these new toggles on and off sidebar search filters; it also works for some local queries. Bing is testing other shopping filters in its product overlays. Google Search Console removed the page experience report, filter, and API is going away soon. Microsoft released a patent for Bing on reliability scores for content and sites. Google expanded the Search Generative Experience to more countries and added more features. As an FYI, parasite SEO is not a term Google uses internally. Google Search does not have a virus scanner. Google is testing showing multiple local packs in the search results. Google Business Profiles has a new actives option. Google Ads launched its generative AI features for performance max campaigns in the US. Google Ads updated its policies for Merchant Center around abuse. Google Shopping has a promotion for Amazon Prime and Nike membership. Google AdSense will stop serving ads under google.com, which will remove ad personalization and impact ad earnings. Microsoft said Bing Chat demand is not going down.

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0:00 - Introduction
1:19 - Google November 2023 Reviews Update Rolls Out : https://www.seroundtable.com/google-november-2023-reviews-update-rolling-out-36348.html
3:05 - Google November 2023 Core Update Is Super Volatile & Super Fast : https://www.seroundtable.com/google-november-2023-core-update-super-volatile-36334.html
3:39 - November 2023 Google Webmaster Report : https://www.seroundtable.com/november-2023-google-webmaster-report-36310.html
4:07 - Google's 3 Pillars Of Search Ranking Via DOJ Documents : https://www.seroundtable.com/google-3-pillars-of-ranking-36340.html
5:34 - Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback : https://www.seroundtable.com/google-does-listen-to-seo-feedback-sullivan-36335.html
6:14 - Google Search Shop Deals Shows Commerce-Like Interface With Products By Category : https://www.seroundtable.com/google-search-shop-deals-categories-36331.html
7:04 - Google Search Shopping Side Bar Filter Adds Toggle On/Off Option : https://www.seroundtable.com/google-side-bar-filter-toggle-on-off-option-36333.html
7:40 - Google Shopping Search Filter Shows For Local Queries : https://www.seroundtable.com/google-shopping-filter-local-queries-36359.html
7:55 - Bing Search Testing Shopping Filters Within Product Overlays : https://www.seroundtable.com/bing-search-filters-within-product-overlays-36346.html
8:15 - Google Search Console Redesigns Page Experience Overview Screen : https://www.seroundtable.com/google-search-console-updates-page-experience-overview-screen-36352.html
8:55 - Microsoft Bing Patent On Web Site/Content Reliability Scores : https://www.seroundtable.com/microsoft-bing-web-site-content-reliability-scores-36342.html
9:43 - Google Expands Search Generative Experience To More Countries & Adds New Features : https://www.seroundtable.com/google-sge-expands-adds-features-36349.html
10:23 - Parasite SEO Is Not A Term Google Uses Internally : https://www.seroundtable.com/google-parasite-seo-term-36344.html
10:36 - Google Search Does Not Use A Virus Scanner : https://www.seroundtable.com/google-search-virus-scanner-36362.html
10:47 - Google Tests Multiple Local Packs In Search Results As You Scroll : https://www.seroundtable.com/google-testing-multiple-local-packs-in-search-results-36358.html
11:09 - Google Business Profiles New Activities Section : https://www.seroundtable.com/google-business-profiles-activities-36339.html
11:21 - Google Ads AI Asset Generation For Performance Max Rolling Out : https://www.seroundtable.com/google-ads-ai-performance-max-features-rolling-out-36347.html
11:53 - New Google Ads Policy Disallows Location Assets For Closed Locations : https://www.seroundtable.com/google-ads-policy-location-assets-update-36319.html
12:17 - Google Shopping Adds Amazon Prime & Nike Membership Promo : https://www.seroundtable.com/google-shopping-amazon-prime-membership-promotion-36364.html
12:43 - AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating : https://www.seroundtable.com/adsense-serving-google-com-ad-personalization-deprecating-36332.html
13:08 - Microsoft: Bing Chat Demand Not Going Down : https://www.seroundtable.com/bing-chat-demand-not-down-36341.html
13:27 - Conclusion

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