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05.02.2022 Neil Patel

Content Marketing VS SEO // Which One Drives More Traffic?

If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I'm going to break down content marketing versus SEO. Which one drives more traffic?

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00:00 - Introduction
00:23 - The old SEO Vs Content Marketing debate
01:16 - The Beginner's Guide To Content Marketing
01:25 - Doing Content Marketing On Different Platforms
02:03 - Targeting The Right Keyword and Offering Amazing Content
02:31 - Writing Great Headlines And Meta Descriptions For Your Content.
02:54 - Optimizing Your Content For Readability
03:09 - Structure Data
03:43 - Internal Linking
03:58 - User Experience Improvements
04:22 - Importance Of Optimizing And Having a Good Content on Your Bottom Line.

What do you think? Is it SEO? Is it content marketing? Well, you're about to find out. A lot of people actually say, "This is a false debate since SEO and content marketing should work together." And that's definitely true when it comes to generating traffic on your own website.

If SEO's about optimizing pages on your website, ultimately you'll be optimizing the pages that at least have some content, whether it's your title, maybe a description, it doesn't have to be a blog post. So there is truth to it in which it's really hard to do SEO if you don't have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don't.

So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event.

Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let's dive in to how content marketing and SEO should work together.

The bottom line is your content won't perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you'll do even better.


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