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Convert Local Searchers into Customers with Reviews [MozCon 2018] — Darren Shaw
Clicks from local search results to business websites are on the decline. For local businesses, it's no longer enough to rank. Your presence in the SERPs has to stand out in order to attract new customers. So how do you set your business apart from the competition? Reviews! Reviews can help your rankings, but more importantly, positive reviews drive more leads and conversions.
In this talk, Darren will teach you the latest strategies and tactics to level-up your review game on Google and other important sites, so that consumers will choose your business over the competition.
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