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09.02.2024 RustyBrick Barry Schwartz Search Engine Roundtable

Google Update Brewing, Quality Improvements Still Coming, Ranking Confusion & Bing Deep Search

This week we covered a new possible Google search ranking update that started brewing on Wednesday, February 7. Google’s Danny Sullivan said again, search quality improvements are coming in the near future. Google said it will clarify E-E-A-T and its search quality raters. Google explained the differences between ranking systems, ranking factors and ranking signals. Google said core web vitals are not a ranking factor. Google no longer shows Web Stories in image search. Google has a popular product spam issue in search. A blogger said a legit guest blog post was penalized by Google. Google revised its SEO starter guide, as expected. Google said its dynamic search ad crawler crawls less frequently now. Google may have a Sitemaps bug with hyphenated sitemap file names. Sullivan and Mueller both have internal newsletters they write for Google. Google is testing a “web results” button in the search menu. I saw Bing’s Deep Search in the wild, and it was blah, and shortly later, Microsoft pulled back testing and so much more...

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0:00 - Introduction
1:20 - Google Search Ranking Algorithm Update Brewing February 7th and 8th :
2:00 - Google: Search Quality Improvements Coming In Near Future :
2:24 - Google To Clarify E-E-A-T & Quality Rater Guidelines Documentation :
2:56 - Google Explains Systems Are Machines That Use Ranking Signals & Factors Which Are Fuel :
3:20 - Google: We Don't Say Core Web Vitals Are A Ranking Factor :
4:08 - Google Drops Web Stories From Images & Updates Search Feature Availability :
4:33 - Google Popular Product Spam Search Listings :
4:59 - Legit Guest Blog Post Leads To Google Manual Action, Says Site Owner :
5:47 - Google's Revised SEO Starter Guide Is Out - Here's What SEOs Think :
6:07 - Google Slows Dynamic Search Ad Crawler To Every 3 Weeks vs 2 Weeks :
6:27 - Google Sitemaps Bug With Hyphenated File Names :
6:53 - Danny Sullivan & John Mueller Send Internal Newsletters For Google Staff :
7:26 - Google Tests Adding Web Results To Search Menu (Return Of Ten Blue Links) :
7:48 - I Saw Bing Deep Search In The Wild :
8:15 - Microsoft Pulls Back Flighting Deep Search :
8:57 - Microsoft Copilot (Bing Chat) Upgrade Named Deucalion Being Tested :
9:20 - Google Search Carousel: Up-And-Coming Stores :
9:35 - Google Business Profiles Activities & Events In Dashboard :
9:48 - Google Business Profiles Nuked Through Local Service Ads Loophole :
10:35 - Google Ads Bugs With Confusing Text In Ads & Updating Credit Cards :
10:59 - Google Ads To Drop Support For Commissions Bidding For Hotel Ads :
11:07 - Microsoft Advertising Enhanced Conversions Expansion, RSA Updates & More :
11:30 - Google AdSense Publishers CPM Bidding Hitting Close To 100% :
11:40 - Conclusion
11:56 - Bonus Clip

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