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27.01.2023 Moz

The 8 Paid Promotion Tactics That Will Get You to Quit Organic Traffic [MozCon 2017] — Kane Jamison

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started.

How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50?

For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

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