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15.08.2022 RustyBrick Barry Schwartz Search Engine Roundtable

Sarah Burke On The Benefits Of Google Analytics 4 & Why Data Dashboards Are Important - Vlog #185

In part one, we learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4.

0:00 - Driving to Buffalo B-Roll :)
1:51 - Benefits Of Google Analytics 4
6:50 - Why Data Dashboards Are Important

Some of the benefits of Google Analytics 4 include:

Cross-domain tracking is better
Bot filtering is better
Debug view is nice
Event scope segments
Attribution model option
Big Query integration
Customize the sidebar
I mentioned some of the confusion around Firebase and Google Analytics 4 and how making a new profile for Firebase can cause issues. This is a topic most people don’t talk about and you should be aware.

Sarah then spoke about how important it is to have the data talk to each other in a single dashboard tool. So the importance of bringing all data from various data platforms into one location to get a holistic view. So bring in your Google Ads, Microsoft Advertising, Search Console, GA4, etc into one place. She uses a lot of CRM software and prefers Hubspot, but they all have mechanisms to integrate with.

I then went off on a tangent of Hubspot’s office and worked from home, sorry about that.

You can learn more about Sarah Burke on Twitter @DataBySarah or on LinkedIn.

This video is sponsored by SERanking.com

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