More Than SEO: 3 Ways to Prove UX Matters Too [MozCon 2017] — Matthew Edgar

Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve.

But what do you track?

In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user.

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