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29.03.2024 RustyBrick Barry Schwartz Search Engine Roundtable

Google SGE In Wild, Stop Doing SEO For Google, Maps & Shopping Features & Google Ads Safety Report

This week we covered that Google is now testing SGE in the wild for a small subset of US users. Google is begging SEOs to stop doing SEO for Google. Then SEOs are like, should we remove our Contact Us and About Us pages? Google said publishing more content doesn’t make your website higher quality. Google added 3D model markup for product structured data. Google spoke about when small businesses should create websites and blogs. Google launched new maps and shopping AI features this week. Google Ads published its Ad Safety Report. Google updated its definition of top ads. Google Ads has a new share ad preview link for Performance Max campaigns. Google Local Service Ads is asking advertisers for more photos. Google Ads has posted zero new feature announcements this month. Google is testing products, product sites, places, places sites in the search bar. Google Search doesn’t support AVIF images just yet. Mikhail Parakhin has stepped down as the head of Bing Search and Microsoft Advertising. And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Semrush. Did you know Semrush launched Semrush Copilot AI? It is an Al assistant that simultaneously analyzes data from several Semrush tools/reports and provides you with SEO alerts and recommendations for your next steps. To start using Semrush Copilot AI, just launch a Semrush Project and its recommendations will be on your dashboard. For more information check

0:00 - Introduction
1:14 - Google Tests SGE AI Overviews In The Wild (Subset Of US Users) :
3:27 - Google Begs SEOs To Stop Showing Google Things; Show Visitors Things Instead :
4:08 - SEOs, Please Don't Remove Contact Us & About Us Pages :
4:58 - Google: Publishing More Content Doesn't Improve Quality For Faster Indexing :
5:58 - Google Adds 3D Models Markup To Product Structured Data For Linking :
6:19 - Google: Should Small Service Businesses Start A Website & A Blog? :
6:39 - New Google Shopping & Maps Search Features :
7:42 - Correction: Web Stories Still Show In Google Images & Google Fixes Search Console Reporting Bug :
8:25 - Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads :
9:04 - Google Updates Its Definition Of Top Ads; They May Not Be At The Top :
9:48 - Google Ads Adds Share Ad Preview For Performance Max :
10:18 - Google Local Service Ads Sends Email Asking You To Upload Photos :
10:33 - Google Ads Posted Zero New Feature Announcements In March 2024 :
11:02 - Google Tests Products & Product Sites Search Bar Filter Tabs :
11:13 - Google Tests Places & Places Sites Search Bar Filter Tabs :
11:19 - Google Search Does Not Support AVIF Images Just Yet :
11:44 - Mikhail Parakhin Steps Down As Head Of Bing Search & Microsoft Advertising :
12:53 - Conclusion

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