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06.05.2022 Google Search Central

How to optimize images for your ecommerce website (6 tips)

Creating an engaging ecommerce website requires using alluring photos, but the way these images appear on your website is critical in creating an outstanding user experience. In this episode of Ecommerce Essentials, Developer Advocate Alan Kent speaks to six tips you can use to optimize images on your website. He’ll explore the important concept of Cumulative Layout Shift (CLS), common problems with static images, solutions to these issues, and more!


0:00 - Intro
0:46 - Tip #1: Eliminate image Cumulative Layout Shift
3:56 - Tip #2: Correctly size your images
0:28 - Tip #3: Use the best image file format
7:17 - Tip #4: Compress images appropriately
8:22 - Tip #5: Cache images in the browser
9:37 - Tip #6: Correctly sequence your image downloads
12:59 - Wrap up

Cumulative Layout Shift →
Core Web Vitals →
Chrome usability report (CrUX) →
Page speed insights report →
Browser support for WebP →
Online image compression analysis tool →
Image compression deep dive →
Improving Largest Contentful Paint →

Watch more episodes of Ecommerce Essentials →
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