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17.03.2023 Moz

You're Measuring Your Branded SERP Wrong – Whiteboard Friday [Dom Woodman]

For brands, controlling the consumer experience of their brand is key to how they see it and how do they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dom talks through an example of how they fall short, and how we can do better. https://mz.cm/3liGmD1

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