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18.05.2022 Ahrefs

Competitor Analysis: Understanding How a Page Got Backlinks - 1.2. Link Building Course

In this lesson, you'll learn how to do a competitor analysis to understand how a page got its links.

Additional Link Building Resources

[Playlist] Advanced Link Building Course by Ahrefs ►

[Previous Lesson] The Role of Content in Link Building - 1.1. Link Building Course ►

How to Do a Basic Backlink Analysis on Your Competitors ►

How to Create Content that's “Better” than Your Competitor’s ►


Understanding how your competitors get backlinks is an extremely important skill to have because if you understand how a page earns its links, you’ll be able to replicate that link profile.

First, we need to find a competing page to analyze. A good place to start looking for competitors are the top 10 ranking pages for your target query.

Watch the video to learn how to do this and find good link profiles worth investigating.

When we’ve got a potential competing page to analyze, we need to understand the context of those backlinks. What are these referring pages about and why are they linked to this target?

You’ll learn how to do this in the video.

Now, because we know that content and links are inseparable, we need to figure out which parts of the content are attributable to the backlinks. So we’ll look for what we call “linkable points.”

Watch the video to learn more about it.

#competitoranalysis #backlinkanalysis #linkbuilding #linkbuildingcourse

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