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How to Do Local Keyword Research for Your Small Business
In this video you’ll learn how to do keyword research for local SEO step-by-step.
Additional Keyword Research Resources
How to Do Local SEO: Complete A-Z Tutorial ► https://www.youtube.com/watch?v=pQSVsHvpTTA
Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas
Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs
Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ
On-Page SEO Pt 2: How to Optimize a Page for a Keyword - 2.2. SEO Course by Ahrefs ► https://www.youtube.com/watch?v=IrFAeQgzE7w
Local keyword research is the first and arguably the most crucial step of local SEO. 88% of people who do a local search on their smartphone usually visit a related store within a week.
With this step-by-step tutorial, your local business can rank for the right keywords and drive targeted local traffic to your website, which will send you more customers.
As a first step, jot down a list of all services you offer. Don't skip this brainstorming stage because you'll want to ensure that your website is discoverable for all your services.
Want to learn how to expand your list? Watch the video.
The second step is to check for local intent.
Local intent refers to queries where Google assumes the user is looking for a local result. The easiest way to understand local intent is to check SERPs for map packs and local organic listings.
Watch the video to learn how to do it.
The next step is to check for local search volumes.
Most keyword research tools provide country-specific data, so it may be difficult to find local search volumes. While Google Keyword Planner can provide city-specific volumes, you'll often see broad search volume ranges, which aren't helpful for local keyword research.
This video will expand on how to overcome this obstacle when doing keyword research.
The next step is to group keywords by page.
Here, we need to do two things:
► find out which services will need a dedicated page
► get a general idea of the content type and format to have the best chance at ranking.
Watch the video to learn how to do it.
The next step is to look for things to mention on your pages.
Many local companies go for keyword stuffing. It's the wrong approach because it doesn't help visitors understand if your company can solve their problem. Instead, go for relevant "things to mention" in your copy that visitors will actually want to read.
Want to learn how these things are helpful for your business and how to find them? Watch the video.
0:47 Write down a list of services you offer
2:21 Check for local intent
3:19 Check for search volumes
4:11 Group keywords by page
6:20 Look for things to mention on your pages
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