Analytics to Drive Optimization & Personalization [MozCon 2017] — Krista Seiden

Getting the most out of your optimization efforts means understanding the data you’re collecting, from analytics implementation, to report setup, to analysis techniques.

In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts and then takes it further to show you how to up-level your efforts to take advantage of personalization from mass scale all the way down to individual user actions.

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