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02.07.2021 Moz

B2B Pillar Pages — Whiteboard Friday

B2B companies are really focused on mid-funnel. They've got great e-books, lots of good data content, but they tend to neglect the top-of-the-funnel content. However, that type of content is crucial, because it allows for your potential customers to really learn more about your brand. One great strategy for a B2B company to fill this gap is creating pillar pages.

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