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27.05.2022 RustyBrick Barry Schwartz Search Engine Roundtable

Google May Core Update, Google Ranking Tremors Galore, Google Marketing Live Ad News & More

After over six months of waiting, we finally got a new Google broad core update, the May 2022 core update, I discuss some of what we are seeing early on. Also, we saw a lot of ranking volatility over the past couple of weeks - was this related? Google said the inclusive schema for image search’s monk skin tone scale is not yet here. Google updated its video best practices to define thumbnail transparency guidelines. Google is showing more FAQ rich results in Google Search. Google is displaying fewer sitelinks than it did before. Google Marketing Live was this week with a boat load of Google Ads news, I summarize the important search ones. Google Ads also added new audience targeting and reporting features. Google Ads smart display campaigns and optimized targeting had changes as well. Google Ads will prohibit some ads that promote skin lightening products that imply the superiority of one skin tone over another. Google Search is testing a new grid formal on mobile, for organic and ads. Google has explore outfits and shop similar features. Google Search is testing a new search bar tools design. Bing is testing a branded sidebar navigation tool. Google Maps is now displaying justifications directly in the map interface on mobile. Google Analytics 4 doesn’t seem to support AMP much. Google AdSense now shows screenshots for some policy violations. That was this past week in search at the Search Engine Roundtable.

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0:00 - Introduction
1:09 - Google May 2022 Broad Core Update Is Live - What We Are Seeing Now :
2:14 - Google Search Algorithm Update Tremors & Instability Continues... :
3:58 - Google Inclusive Schema For Image Search Monk Skin Tone Scale Not Here Yet :
4:24 - Google Updates Video Best Practices For Thumbnail Transparency Guidelines :
4:49 - Report: Google Showing More Search Results With FAQ Rich Results :
5:15 - Google Displaying Less Sitelinks For The Past Couple Months :
5:49 - Google: Slower Server Response Time Wont Lead To Rich Results Drop :
6:10 - Google Ads News From Google Marketing Live - There Is A Lot... :
7:53 - Google Ads Adds New Audience Targeting & Reporting Features :
8:01 - Google Ads Smart Display Campaign and Optimized Targeting Changes :
8:08 - Google Ads To Prohibit Some Skin Lightening Products :
8:16 - Google Search Grid Format Visual Design On Desktop :
8:35 - Google Search Tests Grid Layout For Ads :
8:43 - Google Search Explore Outfits & Shop Similar :
8:55 - Google Tests Search Bar Menu Links In Box Button Like Interface :
9:07 - Bing Tests Branded Sidebar Navigation Tool :
9:26 - Google Maps Mobile Showing Justifications On The Map :
9:44 - Google Analytics 4 Doesn't Support Google AMP Yet :
10:04 - Screenshots Now In The Google AdSense Policy Center :
10:15 - Conclusion

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