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17.05.2023 Moz

Why "Blog" Is a Misnomer in a 2018 Content Strategy [MozCon 2018] — Taylor Coil

At the end of 2017, we totally redesigned our company's blog. Why?

Because it's not really a blog anymore - it's an evergreen collection of traffic and revenue-generating resources.

The former design catered to a time-oriented strategy surfacing consistently new posts with short half-lives. That made sense when we started our blog in 2014. Today? Not so much.

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