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10.07.2021 Neil Patel
A New Way To Build Links (And Spend Less Time Finding Opportunities)
Building backlinks is a pain. Wouldn't it be great if there was an easier way to build links? Today I'm going to break down a new way to build links.
RESOURCES & LINKS:
How to Get More Backlinks (FAST): https://youtu.be/1Q6minLTBM4
How to Generate 355 Backlinks With 29 Dollars: https://youtu.be/JlxTM_DKILs
So the first thing I want you to do is go to neilpatel.com/backlinks, or you can just Google Backlink Checker, Neil Patel, and you'll see it, and when you go to this page, I want you to put in your own URL. So I'm going to put it in neilpatel.com and it takes me to Ubersuggest. It takes me to the Backlinks report where I can see how many links I have, but then what I want you to do is go to this new report, which is the Backlink Opportunity report.
So I'm going to put in neilpatel.com and I'm going to select domain. It's already selected. Then I'm going to put it in a few of my competitors, like moz.com, and click the plus button. I'm going to put it, maybe, "Search Engine Land." Maybe even searchenginejournal.com. Click the plus button. So what this report does, before I click Search, it shows you all the people who link to your competitors and don't link to you.
The reason this is important is if you go out there and you do a ton of outreach, and let's say you hit up a ton of websites out there on the web, and you just try to get links.
So now what I want you to do is you take your URL, so I'm going to take mine and I'm going to pop it here. So enter your domain or URL. Change the type from domain to URL so you can see exactly who's linking to your URL, and then I would do the same for my competition. So then I'm going to go to this Moz one, let me click the Xs here, and I'm going to end up putting URL, so I want to see the Moz URL and who links to them but who doesn't link to me. I'll do the same with "Search Engine Journal." Make sure you select URL.
Again, if a website or multiple websites link to competitor articles that are very similar, like theirs is all about the introduction to SEO or what is SEO and they don't link to me, this is great.
So if you have multiple players linking to a competitor's article and it's very similar to yours, but yours is more in-depth and more updated, you can outreach to them, like I may say, "Hey, John, I noticed you linked to Moz, and "Search Engine Land," and Wikipedia when it comes to overview on SEO, but you know what? AI in SEO is a really booming topic, and none of them really cover that, but when you go to all the conferences, everyone's talking about that. Check out this article. It not only breaks down the introduction and the basics of SEO, but it also breaks down how people can leverage SEO AI to use that to increase their rankings over time. I think your readers will love it. Cheers, Neil," and when you do stuff like that, you'll get more targeted links, and the overall goal is if you're emailing out 100 people and you're getting very specific, very customized is their email, you're using these strategies, you should aim for 15 plus links.
It's super, super effective. It's a great way to increase your rankings. If you have any questions on how you can leverage this tactic or if you're confused in any way, leave a comment below.
I'm here to help you out. If you just want my agency to do everything for you, check out NP Digital. I hope you like the video, share it, tell other people about it. Thank you for watching.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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