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18.08.2023 RustyBrick Barry Schwartz Search Engine Roundtable

Google SGE While Browsing, AI Content, Content Pruning, Google Ads Paid Support & More

Google launched some new Search Generative Experience features, like SGE while browsing and definitions in the SGE answers. Google seems to have stopped testing displaying links in SGE AI-generated answers. Google said navigational queries shouldn't trigger an SGE answer. Google said if you are using AI to write your content, you are basically rehashing what other sites wrote. Google said CNET's content pruning approach was not bad but the SEO impact would be unnoticeable. Google said a domain would never make or break your SEO. Bing Chat’s new infrastructure update is 99% done. Microsoft said Bing Chat outperforms GPT-4, but it is expensive. Google Merchant Center has a 3D model link using a virtual model link attribute. Google Business Profiles adds a way to manage your social media links. There is a spike in complaints about reviews missing from Google local listings. Google Ads is testing paid customer support for smaller advertisers. Google Ads is testing AI-generated help guides. Google Ads Shopping campaigns is deprecating enhanced CPC. Microsoft Advertising relaxed its advertiser identity verification requirements. Google may be testing a new logo after several years with the current one. And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction
1:08 - Google SGE While Browsing - Search Generative Experience On The Browser :
2:34 - Google Search Generative Experience Now Has Definition Overlay Links :
3:05 - Google SGE Drops Links In AI-Generated Answers...
3:49 - Google Navigational Queries Shouldn't Trigger Search Generative Experience :
4:14 - Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites :
4:56 - Google: CNET's Content Pruning Plans Reasonable But SEO Impact Would Be Unnoticeable :
5:46 - Google: Your Domain Will Never Make Or Break Your SEO :
6:15 - Bing Chat New Infrastructure Upgrade Is 99% Done :
6:40 - Microsoft: Bing Chat Outperforms GPT-4 But Its Pricey :
6:56 - Bing Chat Pasting Images From Clipboard Into Query Box Coming August 28th :
7:16 - New Google Merchant Center 3D Model Link [virtual_model_link] Attribute :
7:44 - Add Social Media Links To Your Google Business Profiles :
8:16 - Is Google Removing Reviews From Local Business Listings? :
9:00 - Google Ads Tests Paid Customer Support Options :
10:25 - Google Ads Beta AI Generated Help Guide :
10:50 - Google Ads Shopping Campaigns Enhanced CPC Deprecation :
11:26 - Microsoft Advertising Relaxes Advertiser Identity Verification :
12:02 - Is Google Testing New Logo? :
12:44 - Conclusion

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