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30.03.2022 searchmetrics

SMX March 2022 "Is SEO dead?" by Tom Wells

If Google dynamically optimizes the SERPs, is SEO dead?
Look closer at the data. SEO is still very much alive!

It’s increasingly difficult (some say impossible) for SEOs to optimize for a specific outcome. Google keeps chipping away at our options, dynamically rewriting title tags and populating different SERPs in desktop, mobile and Discover feeds.

How can we control our presence online?
Tom Wells, VP of Strategy, took a look at the data, and he presents several strategies for managing the ever-changing world of organic search.

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