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19.05.2023 Moz

Focused Reporting: Fewer Reports That Do More [MozCon 2018] — Dana DiTomaso

"With an ever-increasing slate of options in tools like Google Tag Manager and Google Data Studio, marketers of all stripes are falling prey to the habit of ""I'll collect this data because maybe I'll need it eventually,"" when in reality it's creating a lot of noise for zero signal.

We're still approaching our metrics from the organization's perspective, and not from the customer's perspective. Why, for example, are we not reporting on (or even thinking about, really) how quickly a customer can do what they need to do? Why are we still fixated on pageviews? In this talk, Dana will focus our attention on what really matters."

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