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17.01.2023 Google Search Central

Merchant listing experiences eligibility (6 tips)

Google Search supports multiple shopping experiences in search results, broadly referred to as merchant listing experiences. However, to access these experiences, Google needs rich data. In this video, discover 6 tips to optimize your product information to become eligible for merchant listing experiences from product snippets to image search.

Resources:
Google Search Central → https://goo.gle/3CJW3sH
Product structured data on Google Search Central → https://goo.gle/3ie9E48
Pricing details → https://goo.gle/3X5JJdI
Shipping details → https://goo.gle/3jTYHoM
Google Merchant Center Help → https://goo.gle/3VDnVoQ
Schema.org for all standard structured data types → https://goo.gle/3Qh1lR9

Chapters:
0:00 - Introduction
0:49 - Tip #1: Determine best way to provide product data
2:20 - Tip #2: Verify your product structure data
2:53 - Tip #3: Understand Google pricing options
4:05 - Tip #4: Provide shipping data
5:22 - Tip #5: Provide strong product identifiers
6:30 - Tip #6: Understand all available options

Watch more episodes of Ecommerce Essentials → https://goo.gle/EcommerceEssentials
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#EcommerceEssentials #Search

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