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08.09.2023 RustyBrick Barry Schwartz Search Engine Roundtable

Google August Core Update Done, Language Matching System, Canonical Bug, Google Ads AI Disclosure

This week, I posted the big Google Webmaster Report - I hope it is helpful. The Google August 2023 core update finished rolling out last night and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct. Google Search updated its language-matching system a couple of weeks ago. Google fixed an ongoing canonical bug within Google Search Console. Google said you should self-assess your content and remove unhelpful content. Google said content quality is not about typos. Google said scrolljacking is not a direct ranking issue. Site names now work in all languages within Google Search. Google Search Console uses bloom filters and that is why some filtered data may not match unfiltered data. Google explained why you may see a spike in indexed pages in Search Console. A survey says that most SEOs won’t use AI to translate sites. Some are updating their negative local reviews on Google to ensure they stay at the top of the Google local listing. Google Search Console Insights tips are not SEO recommendations. Google Ads to require election ads to disclose the use of AI. Google Ads clarified its cryptocurrency policy for NFTs in games. Google Ads emails now have the customer IDs. Google News is testing author names, I also posted a bunch of Google UI tests. And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction
1:11 - September 2023 Google Webmaster Report :
1:34 - Google August 2023 Broad Core Update Finished Rolling Out :
2:13 - Google August 2023 Core Update Volatility Yesterday - The Final Wave? :
3:00 - Google Search Language Matching Systems Update Released Two Weeks Ago :
4:28 - Google Fixed The Search Console Canonical URL Reporting Bug :
5:54 - Google: Self-Assess Your Content & Remove Unhelpful Content :
6:30 - Google: Content Quality Is Not About Typos But Overall Quality :
6:48 - Google: Scrolljacking May Cause Rendering Issues But No Direct Ranking Impact :
7:18 - Google Site Names Now Work In All Languages :
8:15 - Google Search Console Uses Bloom Filters For Faster Reporting :
9:01 - Google: Why You May See A Spike In Indexed URLs :
9:56 - Poll: Most SEOs Won't Use AI To Translate Sites Into Multiple Languages :
10:29 - Google Local Negative Reviews Hack Leads To Harassment & Abuse :
11:03 - Google: Search Console Insights Tip For Creating Modern Looking Content Is Not Official :
11:23 - Google Ads Requires Election Ads To Disclose Synthetic/AI Content :
12:06 - Google Clarifies Cryptocurrency Ads Policy For Blockchain Games With NFTs :
12:16 - Google Ads Emails Now Contain Customer ID - PPC Community Rejoices :
12:48 - Google News Tests Author Names In Article Snippets :
13:01 - Bunch Of Google Search Interface Tests & Experiments :
13:32 - Bing Search Tests Hiding URLs In Search Result Snippets :
13:50 - Conclusion

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