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12.08.2022 RustyBrick Barry Schwartz Search Engine Roundtable

Google MUM Gives Featured Snippets Consensus, Google Breaks Bad, Ranking Tremors, Lens, Spam & More

Google launched new features in search, one where Google is using MUM to give featured snippets a consensus - it is pretty cool. Google also released new about this result features and expanded content advisories in search. Google Search broke this week, really badly, causing a lot of indexing issues with pages dropping out of the index, it was all fixed in about 24 hours. Google Search may have had a ranking algorithm update last weekend. Google image search now uses Google Lens, finally. But Google Search Console won’t do Lens reporting and Search Console also had an issue with reporting for Google Discover a few weeks ago. Google now classifies duplicate photos, posts, videos, and logos as spam. Google local service ads now marked reviews as not guaranteed. Google supports pros and cons structured data now. Google said a noindex in an hreflang cluster can cause the whole cluster to be noindexed. Google people also ask rises, FAQs drop and review stars in shopping drop. Google said dynamic rendering is not recommended, it is a workaround and not a long-term solution. Google said to use descriptive titles for your RSS feeds and use a single feed when it comes to the Chrome follow feature. Google clarified that GTIN values should be numerical and added GTIN12 property support, which was always supported. Google removed the rich media best practices document. And much more...

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0:00 - Introduction
1:09 - Google Featured Snippet Callouts, False Premises, MUM & More :
5:34 - Google Search Is Very Broken Now: Outages, Indexing Issues, Pages Missing & More :
7:05 - Google Search Ranking Algorithm Update On Saturday, August 6th - PRU Tremors Or Something Else? :
8:06 - Google Image Search Now Uses Google Lens
8:32 - Google Search Console Reporting To Gain Google Lens? Not Yet... :
8:57 - Google Search Console Performance Report For Discover Reporting Issue On July 26 :
9:33 - Google Local Spam Now Includes Duplicate Photos, Posts, Videos, and Logos :
10:00 - Google Guaranteed Local Ads Adds Reviews Not Guaranteed Disclaimer :
10:27 - Google Now Supports Pros and Cons Structured Data For Reviews Pages :
11:01 - Google: Noindex On One URL In An Hreflang Cluster Can Impact All The URLs In That Cluster :
11:30 - Google Rich Results: People Also Ask Rises While FAQs Drops :
11:50 - Google Search Showing Fewer Review Rich Results In Shopping Vertical :
12:00 - Google: Dynamic Rendering Is A Workaround and Not A Long-Term Solution :
12:27 - Google Follow Feature Docs Now Say Use Descriptive Titles For RSS Feed & Use A Single Feed :
12:45 - Google Clarifies GTIN Values Must Be In Numerical Form :
12:56 - Google Adds GTIN12 Property To Product Structured Data Support Doc :
13:09 - Google 404s Rich Media File Best Practices Help Document :
13:41 - Google Keyword Planner Newish Feature: Organize Keywords Into Ad Groups :
13:57 - Google Search Image Preview Overlay Now Fully Live In Web Search Results :
14:19 - Google Tests Search Refinements In Autocomplete For Desktop :
14:35 - Google Tests More New Sitelink Designs :
14:52 - Conclusion

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