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20.04.2022 Ahrefs

11 Digital Marketing Skills You Should Master

In this video, you'll learn 11 in-demand digital marketing skills to that are important to develop for your digital marketing career.

Additional Digital Marketing Resources

How to Start a Career in Digital Marketing (Step-by-Step) ►

Digital Marketing for Beginners: 7 Strategies That Work ►

Complete SEO Course for Beginners: Learn to Rank #1 in Google ►

Digital marketing skills can be separated into two categories: hard skills and soft skills.

Hard skills are basically learned abilities that develop through education, practice and experience, while soft skills are more about character traits and interpersonal skills.

Being a good digital marketer requires having both sets of marketing skills.

People often focus on improving hard skills like coding, SEO, or paid advertising while ignoring soft skills. But the truth is that both types are equally important.

In this digital marketing tutorial, we share 5 hard skills and 6 soft skills that are the most important whether you’re a digital marketing manager or a complete beginner to online marketing.

Let’s get started with the hard skills. Those are:

► Copywriting skills
► Data analysis and interpretation
► User experience
► Expertise with Google Sheets

Watch the video to learn more about why these are important and how to get better at them.

Next are the soft skills that include:

► Communication
► Problem solving
► Creativity
► Teachability
► Self-motivation
► Dependability

Watch the video to learn why having soft skills like these are absolutely critical to your career in marketing.


0:00 Intro
1:38 Copywriting
2:15 SEO
2:51 Data analysis and interpretation
3:45 User experience
4:39 Expertise with Google Sheets
5:18 Communication
6:12 Problem solving
7:26 Creativity
8:37 Teachability
9:21 Self-motivation
10:10 Dependability

#digitalmarketingskills #digitalmarketing #marketing

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