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14.06.2024 RustyBrick Barry Schwartz Search Engine Roundtable

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence

Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core update. Google spoke about fixing a few pages and how that can help, or not, with the helpful content update. Google said sometimes search experiments cause issues with Search. Google said you cannot completely disregard desktop for SEO. Google Search Console performance reports gain merchant listings for the image tab. Google added return policy structured data to the organization level. Google dropped home activity cards from Search. Google said the lastmod date in your XML sitemap is either trusted or not. Google said you should disallow crawling of action URLs. Google needs to fix product variant structured data. Google is testing organizing the search results. Google is testing shaded favicon, site name and URL in the top of the snippet. Google is testing local five packs. Google is testing QR codes in the local panels. Google Business Profile websites now completely 404. Bing is testing black review stars. Google is testing call and location extension new formats. Appel Siri is getting more useful with Apple Intelligence and ChatGPT.

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0:00 - Introduction
0:59 - June 8th Weekend Google Search Ranking Algorithm Volatility :
1:30 - Google Responds To Specific Search Leak, Navboost, Clicks & User Interactions :
2:30 - I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update :
3:24 - Google: You Can Recover From Helpful Content Damage With Next Core Update :
3:53 - Google On Fixing A Few Pages To Recover From Helpful Content Update :
4:40 - Google: Sometimes Search Experiments Conflict Causing Issues :
5:11 - Google: You Can't Completely Disregard What's Served On Desktop For SEO :
5:47 - Google Search Console Performance Report Gains Merchant Listing Data For Image Tab :
6:27 - Google Adds Return Policy Structured Data Support To Organization Level :
6:47 - Google Home Activity Removed From Search :
7:16 - Google: We Either Trusts Or Doesn't Trust Your Sitemap's Lastmod Date :
7:34 - Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc) :
8:08 - Google Fixing Product Variant Structured Data Star Rating Bug :
8:43 - Google Tests Organized Search Results Page :
9:09 - Google Tests Shaded Site Name & Favicon For Search Results :
9:28 - Google Tests Local Five Pack (Up From 3 Pack) :
9:42 - Google Maps Tests QR Codes On Business Profiles :
9:58 - Google Business Profiles Websites No Longer Load - 404 :
10:19 - Bing Tests Black Review Stars In Search Results :
10:30 - Google Tests New Call & Location Extension Ad Format :
10:40 - Apple Siri Getting Useful With Apple Intelligence & ChatGPT :
11:29 - Conclusion

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