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13.10.2022 Neil Patel

A Better Way to Advertise on YouTube

YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It's because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is trust their creativity.

They believe that the copy and design of their ads is what impacts sales the most. And yes, this has a huge impact on conversions and you shouldn't take it for granted, but you'll still find it's hard to scale your YouTube ads properly if you do what everyone else is doing. So I want you to try something new when it comes to your ads.

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YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It's because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is trust their creativity.

They believe that the copy and design of their ads is what impacts sales the most. And yes, this has a huge impact on conversions and you shouldn't take it for granted, but you'll still find it's hard to scale your YouTube ads properly if you do what everyone else is doing. So I want you to try something new when it comes to your ads.

First, I want you to add the Google watch pixel to your website. You can find out how to do this step by step, just go to this URL. Follow Google's instructions and set this up. This will allow you to show everyone who visits your site an ad when they browse YouTube. Now you don't want to show an ad to everyone, more so, you want to show the ad to the right people, the qualified people.

Second, you need to be very specific with your ad. Think of all the holes in your marketing that can keep people from buying, address all those problems in your video ad. Also, use all the basics that help get people to the finish line, like social proof, like press quotes, value proposition, pricing, any money-back guarantee you offer, or free trial, showing reviews. of customers, anything that sets you apart, it will all help.

Third, send people to a different page on your site. The big mistake people make with their ads is that they send people back to the same page they were on before when they didn't convert. For example, if I were selling a product or service and I had a landing page showing a bunch of facts and data about why people should buy from me, if someone didn't convert the first time they saw it, the next time I can do it. With them coming back to my site from remarketing, I would send them to a landing page with more emotional appeal.

Fourth, continually test new strategies. You won't always get the results you want right away. It takes time to test and adjust your campaigns so they convert the way you want them to, from your landing page, to your ad copy, to your creative, even to your targeting, you need to be patient and continually focus on execution.

Fifth, don't forget to add upsells and downsells. When you go to McDonald's and order fries, they often ask, "Hey, do you want a bigger fries?" You order a hamburger, they'll ask you, "Do you want a drink and fries with that? Do you want a meal, do you want a happy meal, do you want a toy?" They are constantly trying to get more money from you. It's easier to generate more money from your existing customers than it is to get new ones. Just like McDonald's, you want to add some upsells and downsells, this helps to generate more revenue.

Any upsell that helps deliver better results or makes results happen faster is an easy way to get people to upsell. Lastly, focus on repeat customers. According to Alex Schultz try out YouTube ads to cold traffic as well, but I also want you to try the strategy I just broke down.


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