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10.01.2023 Google Search Central

Resolving rogue robots directives

In this episode of SEO Fairy Tales, Martin Splitt and Jason Stevens, a Senior Performance Media Manager at Google, shares how Jason’s team audited a site with bad search snippets and discovered that a robots.txt file was preventing the site from being crawled. Learn the steps you can take to investigate changes in website traffic or snippets using Search Console and Google’s suite of tools.

0:00 - Intro
0:27 - Bad snippets
1:18 - Researching the root cause
2:11 - Understanding the updated directive
3:30 - It isn't always that simple
4:17 - What to look for?
5:36 - Other things to look out for
6:55 - Reports and tools
8:56 - Did it work?
9:43 - Setting up for sustainable success
11:05 - robots.txt - friend or foe?
14:01 - Wrap up

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