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The Problem with Content and How We Fix It [MozCon 2018] — Casie Gillette
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value.
In this session, we'll look at some of the key challenges facing marketers and how a data-driven strategy can help us make better decisions.
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