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30.06.2023 RustyBrick Barry Schwartz Search Engine Roundtable

Google Search Ranking Volatility, Ping Google Sitemaps, Bing Index Coverage, AI, Search, Local & PPC

This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints for Google Sitemaps later this year. Some are seeing the new index coverage report in Bing Webmaster Tools. Google said word count is not an SEO thing. Google said a new website's home pages should be indexed. The dedicated Perspectives search feature may be rolling out. Google is testing larger product images in the search results and is testing larger images in the Google Ads. Google is testing showing product pricing graphs over three months. Bing added AI to its shopping results with price matches, buying guides and review summaries. Bing added emoji reactions to its knowledge panel search results. Bing Chat added predictive financial advice. Microsoft wants Bing Chat on Apple CarPlay and Google’s Android Auto. In September, Google will shut down the Buy on Google program in the US. Google local panels have a new “by owners” tab. Google Ads bug caused issues this week with seeing recent data. Google Ads brand restrictions for broad match in Search campaigns and brand exclusions in Performance Max campaigns are rolling out. Google Ads may disapprove ads for using third-party click tracking services. Google Ads Liaison gave an explainer on value-based bidding. Microsoft Advertising is updating its policies on July 1st. Google Analytics 4 support for AMP pages goes lives days before the Universal Analytics shutdown And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

I announced the winner of the BlueSky contest, it was Olga Zarr @SEOSLY.

0:00 - Introduction
0:07 - Google Search Ranking Volatility Heated Again (June 28 & 29th) :
1:52 - Google To Drop Support For Sitemaps Ping Endpoints In 6-Months :
2:47 - Bing Webmaster Tools Testing Sitemap Index Coverage Report In The Wild :
3:21 - Google: Word Count For SEO & Google Rankings Is Not A Thing :
4:04 - Google: New Web Sites Homepages Should Get Indexed :
4:38 - Google Rolling Out Dedicated Perspectives Feature? :
5:21 - Google Ads Showing Larger Images Again :
5:43 - Google Tests Larger Product Images For Search Snippets Again :
5:59 - Google Search Product Pricing Graph Over 3-Months :
6:31 - Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries :
7:16 - Bing Search Answer Panel Adds Interactive Reaction Emojis :
7:37 - Bing Chat Can Predict Future Stock Prices :
8:22 - Microsoft Wants Bing On CarPlay & Android Auto But Does Apple Or Google? :
8:48 - Google To Shutter Buy On Google Program In US :
9:35 - Google Local Panel With "By Owner" Button :
9:58 - Google Ads Bug With Displaying Recent Data :
10:22 - Google Ads New Brand Restrictions For Search & Brand Exclusions For Performance Max :
10:46 - Google Ads May Disapprove Ads For Using Third-Party Click Tracking :
11:10 - Google's Ads Liaison Gives Explainer On Value Based Bidding :
11:31 - Microsoft Advertising Policy Updates Coming July 1st :
11:56 - Google Analytics 4 Supports AMP Pages - Days Before GA4 Migration Deadline :
12:48 - Conclusion

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