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23.01.2023 Neil Patel

This Email Marketing Tip Takes 10 Minutes

Did you know that according to HubSpot, 37% of brands are increasing their email budget? That's because it's one of the lowest cost, high returning digital marketing strategies out there. Check out my tips for optimizing your email marketing.

00:00 Intro
01:34 Tip 1
02:01 Tip 2
02:47 Tip 3
03:10 Tip 4


I love using email marketing. It helps me drive new leads and promote new content and keeps my audience engaged with whatever I have that they might need. Plus, it's still an intimate way to build a relationship with my audience. But you want to know where I see tons of marketers stumble when it comes to their email marketing strategy. It happens all the time. It's a super simple mistake that just doesn't take that long at all to correct. Can you guess what it is? Let me know in the comments below.

So many marketers write subject lines that aren't enticing to their audience. Your subject line matters a ton. In fact, 69% of email recipients report that emails as spam after reading the subject line. In other words, the subject line not only determines if they're going to open up your email or not but also if they're going to click that spam button. And on the flip side, 33% of email recipients say that they open emails because of catchy subject lines. Now, here's the great part about this. Writing a good subject line shouldn't take long. In fact, the shorter the better. It doesn't take long at all. And once you get in the swing of things and understand what it takes to write quality subject line, it's super simple. Here are a few quick tips on how to write better subject line.

One, make them shorter. 82% of markers send emails with subject lines under 60 characters. The shorter the better, and I found that when it's short but it evokes curiosity, even better, like the five benefits of green tea, number four will shock you. That's an example of a subject line that evokes curiosity probably a little bit too long, but you get the point here.

Tip number two, conduct an A/B test. 93% of US companies do A/B testing for their email marketing. Here's what we found with email marketing when you do A/B test with subject lines. Most people just create a A, and a B, send it off. They're like, oh, cool. A opened up more than B or B opened up more than A and then that's it. And then they go on to then creating more emails but they're not using that data from the original A/B test. And sure, some email platforms look at which variation does better, and they'll listen to a subset of your list and then to the rest of the list, they'll send the better version. But why not use that data on what subject lines your audience prefer to craft better subject lines for future emails? In essence, don't just run a A/B test. Use the data to improve your email subject lines in the future.

Tip three, entice your audience. Have something amazing that you're offering your audience. Maybe it's a deal on a new product or a sneak peek at an event you're hosting. Make sure you convey that sense of excitement and urgency in your subject line. Don't save all the good stuff for the body of your email. Remember, eight out of 10 people read headlines or even subject lines. Two out of 10 people will read the rest of your content.

Tip four, avoid emojis. According to a study by Search Engine Journal, emails with emojis in the subject line actually led to more unsubscribes. It's a little bit spammy, especially if you're a business and you want to be professional. So make sure that you avoid emojis. Now, if you use these tips in your email subject line, you should get more opens and you'll get much better results. It doesn't take that long at all. You can even do simple things like putting the person's name in the subject line. We've seen that increase open rates massively.

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